Introduction to AMC
Thank you for dropping by the AMC Network website.
We are a team of ten experienced European and US public relations, marketing and finance professionals. Currently working predominantly in the UK, Western Europe and the USA.
Our consultants are based in, London, Leeds, Paris, Berlin, Cologne, Geneva, Barcelona, Milan, New York and Los Angeles. The main office is located in Central London, UK.
Past projects have seen us active further afield in places such as, Japan, Australia, India, Nigeria and Algeria.
We have worked on campaigns with some of the world´s biggest names, and some much smaller operators too. Some examples are, MTV, News International, Endemol, United Business Media, PwC, the Danish Government, Hankook, TripAdvisor and Firebox.
We offer the full range of public relations and marketing services at a pan-European and US level. We have a strong focus on digital communications.
To be specific, we create, plan, design, manage and deliver publicity campaigns for our range of clients. This can be on and offline, or, fully integrated. Depending on the client requirement. We are keen to fit the campaign around the client, and not the other way around. We have extensive knowledge and experience of working with social media. We have been active in this space since the mid-1990s.
We have a number of trusted creative and technology partners. Some examples of these are, Reactor Mobile, Neoco, Catapult Digital, Airlock and Future Platforms.
Between the ten consultants, we have our own extensive network. To augment this and cover some smaller territories we also work alongside networks such as The Network One, based in Covent Garden, London. This network of independent marketing and creative agencies works across a range of sectors at a global level, and compliments our own team.
AMC News
-
SCA
School of Communications Arts appoints AMC to brand build and help the social enterprise with industry and media links. Founded by technology entrepreneur Marc Lewis, the school launching later in 2010 will be headed day to day by media academic, Richard Adams. The 50 places on offer will feature 15 scholarships paid for entirely by the school and its financial backers.
-
AMC is Ten
Raise a glass. October 2009 celebrates ten years of AMC being in business. Starting with an almost exclusive Internet focus. AMC retains a strong new media base, and has in the last decade added, media, banking and motoring to its fields of expertise.
-
Banking. Cleantech
AMC signs with London based investment bank on a range of projects. Launching first with a large scale cleantech initiative. More here soon.
-
WiseHead
An odd title, but a good cause. Xavier selected by Enterprise Insight to be a WiseHead. The Virgin Media backed project launching late 2009, will see support given to business people. Who may otherwise struggle to find the knowledge and experience which helps when setting up a new business.
-
Music Launch
AMC gets fantastik with Plastik Philosophy. The new music venture launching in London has already signed a number of well known DJs and musicians. AMC is working with the label on its forthcoming launch event and subsequent media and commercial activities.
-
Twit Awards are Live
AMC Network sponsors the inaugural Twit Awards. This fun event has been developed in conjunction with leading web agency, Miramedia. More here soon.
-
Marketeers Appoint AMC
Three senior marketeers have come together to form a new venture and partnered with AMC Network to offer services to media and technology companies. The illustrious team, comprises a number of well known members, including the ex Marketing Director, of egg, the Internet bank now owned by Prudential.
-
AMC Supporting b.TWEEN 09
AMC Network has been a keen backer of b.TWEEN for the last few years. It really is an excellent event. We like it so much, we are supporting the 2009 edition in Liverpool. Our sponsorship and advertising will be running at the event.
-
AMC Partners
AMC has come to an agreement with a leading Shoreditch interactive agency. Offering digital services and online public relations across Western Europe.
The AMC team will initially work for the joint entity in France, Germany and Spain. The US will be included in the arrangement at a later stage.
The stellar client list includes, premium motor manufacturer Aston Martin and many well known lifestyle brands.
-
AMC Joins the IAA
AMC Network has been invited to join the IAA, the International Advertising Association.
An illustrious global network of advertisers, their agencies, and relevant service providers.
Members in the UK include, Google and Sky.
-
Willkommen Munich
AMC Network has instated LTC of Munich to cover media relations in southern Germany and Austria.
Having worked with LTC previously on technology accounts. AMC is looking to increase the scope of the relationship to encompass technology, media and consumer projects.
-
AMC Network Goes East
If you are interested in working with us in Eastern Europe, we are currently growing the team. Please email details to hello@redamc.com
-
Travel Parasol is live
From some experienced Internet operators, comes Travel Parasol.
Launching this week, Travel Parasol is the one stop portal to view a range of holidays. No longer is the websurfer restricted to a certain type of holiday, or, location. With Travel Parasol bringing the best holidays from a range of its 50 partners to one central website.
With editorial on each trip, Travel Parasol aims to fill the void the other holiday websites are just not checking-in!
The online marketing viral has already had a large take up. Create your own at HoliMoment
-
b.TWEEN 2009
AMC Network has had an involvement with this excellent media, culture, technology, money event for the last few years. Katz Kiely is well known in the media field for bringing people together, and running truly innovative events that are so much more interesting than the production line approach of some other operators.
Attracting a diverse global crowd, including some of the top people from eBay USA, the BBC and Channel 4, this event is highly recommended.
Dates just announced, 10 - 12th June 2009. b.TWEEN
Location, Liverpool, UK.
-
Sponsors of IMA Awards
Announcing our sponsorship of the IMA Awards 2008
These took place in London at the end of October 2008. The awards are now in their fourth year, and are a partnership between New Media Age and Marketing Week.
-
Financial Win
Large scale digital communications strategy delivered for City firm.
-
Spring Events
The events season kicked off with the Reactor mobile marketing seminar in Soho, London. This was excellent with a huge attendance drawn from the worlds of agencies, brands and charities.
Followed on by the Thoughtbubble event, Google for Grown Ups.
Please email for more information on upcoming events. hello@redamc.com
-
Major Channel 4 Show
Going live in the next few days, a cross platform television show... lots of publicity is anticipated. More here soon...
-
Kleinwort Benson
The second of the 2008 Entrepreneur Forum events has just been wrapped up, and was a great success. More dinners and away days are scheduled for 2009.
-
European Marketing Directors' Forum
AMC network was very pleased to be invited to present on viral marketing at this prestigious event. Held annually around the UK, the forum attracts the cream of Europe's marketing sector. Some of the organisations present included, Virgin Money, Lateral and Soup.
-
Internet Win
Announcing the recent win of a significant European Internet company. Alongside our European partners, we will be working across Europe to drive awareness of the venture. AMC Network will be driving the public relations and marketing effort for this firm in the UK and Ireland. In conjuction with a Bordeaux based partner marketing agency.
-
Bringing People Together
Well known Internet journalist, Graeme Aymer, was looking for delegates to attend his event on interactive design in Shoreditch. A couple of calls later, we had two panellists for Graeme and Computer Arts. The event, although held in the dark Strongroom Bar basement on a summer's day, went with a fizz thanks to Graeme, his contact book and ability to encourage interesting debate.
-
Danish Government Event
Denmark is one of the smaller European countries and has few natural resources. Therefore it is important for the country to push itself strongly in the area of young enterprise and innovation. Working with the government's investment fund for promoting young enterprise, we organised an interactive gaming launch, at London's Mandarin Oriental hotel. Attending the day were media and influencers from the world of interactive and gaming. To bring the event to life and give it another dimension, on site gaming was made available for guests.
-
AMC Network Summer Party
Smithfield was the setting to bring together clients, media, investors and anyone else that we like ! Hosted jointly with Oc-EO, everyone had a splendid time and the rain held off for the evening.
-
Maybach
The London Cinnamon Club was the setting for a AKJL/HSBC event, kindly part sponsored by luxury car company, Maybach. A wide crowd was drawn from the worlds of media, investment and technology. We are looking forward to the next event in conjunction with this prestigious and historic marque.
-
Kleinwort Benson
Great event sponsored by the City private bank. Dinner for 14 entrepreneurs in the setting of Queen Victoria's childhood holiday home. Next edition slated for later in the year.
-
Heineken DraughtKeg with Airlock
We just worked with Airlock promoting their recent work on the digital launch of the Heineken DraughtKeg. The results were excellent, with lots of positive exposure in the marketing and interactive media.
Xavier Adam Blog
-
Awesome
This is the absolutely fantastic creative work Reading Room did for last week’s GP Bullhound Media Momentum Awards 2010. The visuals around Sketch in London looked absolutely awesome! A great use of creativity and wall space.
-
Six in the City
Now deal flow is picking up after what has been a single dip recession thusfar, I am spending a lot more time in the City again.
Last week meeting Prince Charles at the Guildhall, the reception thronged with City suited types and was a good demonstration the deals are back on.
Since the announcement of the General Election, the company founded by Stuart Wheeler in the 1970s, IG Index, has been running these simple but catchy and timely adverts. Placed around the Tube network at stations such as Southwark, a prime commuter interchange, and inserted in the relevant business and financial press.
Above is just one of IG Index’s latest adverts. As well as attracting potential employees and customers, it is an excellent campaign for general brand building.
The advert is taken from a series of around half a dozen on a similar General Election and current affairs strand.
-
Metro Bank
I have been tracking Metro Bank for a while.
Modwenna Rees-Mogg of AngelNews recently invited me to an evening with Howard Flight and other City figures. Howard is involved in Metro Bank, and I have to say, the approach and branding so far are really interesting. A garish colour scheme and logo, shouts consumer and looks more akin to a supermarket than bank.
Metro Bank has been brave to break the norms and really think about its offering and target customer. This is reflected in its communications.
With low interest rates, in branch toilets and favourable opening hours, Metro Bank is certainly taking an alternative approach. Initially opening two branches in Central London, it aims to spread around the M25 area.
Is this a time to be launching a new bank? Has Metro Bank taken the right approach? Does Metro Bank look serious enough for a bank?
-
Calling Major Tom
What is it? Looking like it has just arrived from space, it is actually the new i-MiEV from Mitsubishi. Currently manufactured in Japan, it goes on sale in the UK from late 2010.
Having driven one this week in Central London, I actually quite like it. Apart from the hefty price, nearly £ 40 000, it provides stress FREE motoring. Free Congestion Charge, free parking and almost free electricity on London and other city streets, if you can find a space.
There is no doubt, more and more alternatives to the internal combustion engine are going to accelerate (!) their move on the market.
The i-MiEV despite its odd external looks, cost and agricultural looking interior, is actually quite good.
It can carry four with luggage, is easy to drive, zippy and quite agile. It is a town and urban car.
Running for a published 80 miles on a single charge, range anxiety questions will be asked, but it is a good start, and good to see a major manufacturer investing in a pure electric vehicle.
What do you think? Is the future electric?
-
Surprise News
We like a good pun here! Fortunately this is also a good headline. When someone called the other day from Land Rover, I had to quiz them on why sales were up? Is this just good PR?
Admittedly, like for like sales broken down by month, should show an uplift in 2010, as 2009 was generally a tough year across the motor sector. Government incentives in some regions did help particular manufacturers with their sales.
With the cost of purchase, high fuel prices and an unfair ‘Showroom Tax’ in the UK. There is no doubt a buyer in 2010 has to be a car fan.
Events
-
Premier event for the television sector.18/09/2010- 22/09/2010
-
Now global, as the title suggests. Many events taking place for all range of business types and size.15/11/2010- 19/11/2010
-
Cleantech awards aimed at the European sustainability sector, sponsored by GP Bullhound, AMC Network, Schroders Private banking, Choate, Prince's Trust, ELP and nexec.16/11/2010- 17/11/2010
-
The big one for all that is mobile, tech and entertainment. Usual attendance of up to 60 000 delegates.14/02/2011- 17/02/2011
-
Europe's leading automotive show. No doubt with a heavy focus again on green-tech this year.02/03/2011- 07/03/2011
References
-
"Since our trade sale of E*TRADE UK I've worked with a number of companies as a non-exec or adviser and have always taken to the opportunity to introduce Xavier to each company. I know how good he can be and I know what he does best, so recommending him is second nature. If I were to pick just one of his attributes, it would be his irrepressible enthusiasm. And that translates into exhaustive attention to detail, meeting and beating deadlines and it creates a positive buzz around his clients."
Julian Costley, former CEO E*TRADE, UK
-
"AMC Network has been great for us: very helpful and obviously well-connected. They have put a number of media opportunities our way, giving us profile in pan-European media such as the Wall Street Journal Europe, and in the trade press such as Digit Magazine."
Tom Hume, Managing Director of Future Platforms, Brighton UK
-
"It is vital that a public relations consultant can quickly grasp the project he is called on in order to promote it effectively with real enthusiasm to the right media targets. AMC Network did this on the Ark. Their doggedness and attention to detail were exemplary."
Simon Jenkins, Project Manager, The Ark, London and St Helens, UK