Introduction to AMC
Thank you for dropping by the AMC Network website.
We are a team of ten experienced European and US public relations, marketing and finance professionals. Currently working predominantly in the UK, Europe, USA and the developing markets.
Our consultants are based in, London, Leeds, Paris, Berlin, Cologne, Geneva, Barcelona, Milan, New York, Los Angeles and Hong Kong.
Recent projects have seen us active in further places such as, Japan, Australia, India, Nigeria and Algeria.
We have worked on campaigns with some of the world´s biggest names, and some much smaller operators too. Some examples are, MTV, News International, Endemol, United Business Media, PwC, the Danish Government, BMW, Mercedes, VW Group and Hankook.
We offer the full range of public relations and marketing services at a pan-European and international level. We have a strong focus on digital communications.
We have a number of trusted creative and technology partners, including, Neoco, Airlock and Future Platforms.
Between the ten consultants, we have our own extensive network. To augment this and cover some smaller territories we also work alongside networks such as The Network One, based in London. This network of independent marketing and creative agencies works across a range of sectors at a global level, and compliments our own team.
AMC News
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AMC Accepted
AMC has been welcomed to the prestigious MIA. The UK industry association for motorsport of all levels and marques; from Formula1 down to semi-professional racing.
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Coventry University Campus
AMC has a close affiliation with the West Midlands area in the UK. As part of this, AMC has been helping to promote the new London City Campus. Well supported by the banking and industrial sectors, the campus is already proving a great success and is near full subscription for the current student in-take. AMC will be involved in a series of lectures and events at the university.
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Cleantech Connect Awards
AMC Network will again be working with and sponsoring the Cleantech Connect Awards. After a very successful inaugural event, London will once again play host to the European cleantech community.
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AMC is Twelve
Raise a glass. October celebrates twelve years of AMC being in business. Starting with an almost exclusive Internet focus. AMC retains a strong new media base, and has in the last decade added, media, banking and motoring to its fields of expertise.
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Banking. Cleantech
AMC signs with London based investment bank on a range of projects. Launching first with a large scale cleantech initiative. More here soon.
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Twit Awards are Live
AMC Network sponsors the inaugural Twit Awards. This fun event has been developed in conjunction with leading web agency, Miramedia. More here soon.
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Marketeers Appoint AMC
Three senior marketeers have come together to form a new venture and partnered with AMC Network to offer services to media and technology companies. The illustrious team, comprises a number of well known members, including the ex Marketing Director, of egg, the Internet bank now owned by Prudential.
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AMC Supporting b.TWEEN
AMC Network has been a keen backer of b.TWEEN for the last few years. It really is an excellent event. We like it so much, we are supporting the next edition in London.
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AMC Partners
AMC has come to an agreement with a leading Shoreditch interactive agency. Offering digital services and online public relations across Western Europe.
The AMC team will initially work for the joint entity in France, Germany and Spain. The US will be included in the arrangement at a later stage.
The stellar client list includes, premium motor manufacturer Aston Martin and many well known lifestyle brands.
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AMC Joins the IAA
AMC Network has been invited to join the IAA, the International Advertising Association.
An illustrious global network of advertisers, their agencies, and relevant service providers.
Members in the UK include, Google and Sky.
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Willkommen Munich
AMC Network has instated LTC of Munich to cover media relations in southern Germany and Austria.
Having worked with LTC previously on technology accounts. AMC is looking to increase the scope of the relationship to encompass technology, media and consumer projects.
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Sponsors of IMA Awards
Announcing our sponsorship of the IMA Awards.
The awards are now in their fourth year, and are a partnership between New Media Age and Marketing Week.
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Financial Win
Large scale digital communications strategy delivered for City firm.
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Major Channel 4 Show
Going live in the next few days, a cross platform television show... lots of publicity is anticipated. More here soon...
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Kleinwort Benson
The second of the Entrepreneur Forum events has just been wrapped up, and was a great success. More dinners and away days are scheduled.
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European Marketing Directors' Forum
AMC Network was very pleased to be invited to present on viral marketing at this prestigious event. Held annually around the UK, the forum attracts the cream of Europe's marketing sector. Some of the organisations present included, Virgin Money and Soup.
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Danish Government Event
Denmark is one of the smaller European countries and has few natural resources. Therefore it is important for the country to push itself strongly in the area of young enterprise and innovation. Working with the government's investment fund for promoting young enterprise, we organised an interactive gaming launch, at London's Mandarin Oriental hotel. Attending the day were media and influencers from the world of interactive and gaming. To bring the event to life and give it another dimension, on site gaming was made available for guests.
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Maybach
The London Cinnamon Club was the setting for a AKJL/HSBC event, kindly part sponsored by luxury car company, Maybach. A wide crowd was drawn from the worlds of media, investment and technology. We are looking forward to the next event in conjunction with this prestigious and historic marque.
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Kleinwort Benson
Great event sponsored by the City private bank. Dinner for 14 entrepreneurs in the setting of Queen Victoria's childhood holiday home. Next edition slated for later in the year.
Xavier Adam Blog
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Making an Attribute
Interesting to see the new Porsche diesels featuring a prominent badge on the model side vents. As pictured above.
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Brand Success
The traditional motor industry is currently gaining a lot of media exposure, some of it not so favourable. Tricky western economies, have impacted sales, and century old companies are reviewing business plans in the face of rising fuel costs and the environmental lobby.
On the plus side, within the sector there has been a boom in the micro-city-car. No longer a poorly designed, poor relation to the ‘proper’ car, a visit to any major metropolis will highlight the proliferation of Smart Cars, Minis, small VWs and the hugely successful Fiat 500.
Themed Fiat 500 models are on brand and on market, the designers have kept this retro two door fresh over its current second generation, five year production run. Sporadically launching new variations aimed at different age groups and markets.
The Fiat 500 look is a good one, appealing to a wide audience, and the associated promotion on brand and funky.
Despite its ambitious pricing, the TwinAir model has been successful, partly due to its London Congestion Charge exemption status and low fuel consumption in the urban environment.
The micro-city-car will be one part of the transport sector which will continue to grow as lifestyles change.
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Here is Hiriko
Whether the Spanish development team are 100% on track with their folding car is to be determined. However, a passenger vehicle that can reduce in size in circumstances, makes sense and will become a viable reality.
For town and parking, the driver wants small and agile. For the extra-urban run a more stable and hence larger floor pan form of transport are necessary. A car that can adapt for both environments makes total sense.
Hiriko is a Spanish/MIT tie up and launches its futuristic vehicle this week via the EU, probably not the best endorser of innovation, but nonetheless giving a pan-European PR platform to this innovative project.
The concept is a good one, the passenger pod moving skywards on parking to reduce the overall length of the vehicle when stationery. Independent drive to each wheel makes the ability to metamorphosis possible. The front opening access door which encompasses the windscreen does not work so well and raises questions of access for the infirm and elderly. Overall the Hiriko is a move in the right direction and one of many which will transpire as fuel costs rise and space becomes ever more premium.
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911 No 991
This week launching in the UK is the all new 911, internally known at Porsche as the 991. It looks… pretty much like all the other 911s from the last 20 years. Taking cues from the 993 and 997, it is a good looking car. But any innovations, are not in its looks. No doubt the classic design will prove popular with fans, but it is not the leap Ferrari made from the 355 to the 360, 430 and 458. There is no doubting the 991 is a Porsche, and sales will speak for themselves.
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More than a pretty face
Today I have been with the capable Adrian, professional driver trainer at the Land Rover Experience situated in the Yorkshire Dales near Skipton. This is our third encounter. I knew the new Range Rover Evoque would be good on and off-road, Land Rovers are, but it far exceeded expectations. This car is a winner. It looks great inside and out. Featuring fun classy touches, such as an Evoque logo cast by the door mirror puddle lights, a tailgate which can open automatically to an owner’s pre-set height, a decent sound system from Cambridge based Meridian, and a good looking, easy to use satnav/entertainment console. The latter showing two different screens simultaneously to the passenger and driver, for example a map route and a TV show, on the same two view screen, at the same time, high-tech.
Having now driven a few Evoques, there is little to fault on this luxury urbane cruiser. If you are looking for something different which can carry a decent load in comfort, the Evoque has to be somewhere near the top of your list.
Events
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The big one for all that is mobile, tech and entertainment. Usual attendance of up to 60 000 delegates.27/02/2012- 01/03/2012
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Europe's leading automotive show. No doubt with a heavy focus again on green-tech this year.01/03/2012- 15/03/2012
References
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"Since our trade sale of E*TRADE UK I've worked with a number of companies as a non-exec or adviser and have always taken to the opportunity to introduce Xavier to each company. I know how good he can be and I know what he does best, so recommending him is second nature. If I were to pick just one of his attributes, it would be his irrepressible enthusiasm. And that translates into exhaustive attention to detail, meeting and beating deadlines and it creates a positive buzz around his clients."
Julian Costley, former CEO E*TRADE, UK
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"AMC Network has been great for us: very helpful and obviously well-connected. They have put a number of media opportunities our way, giving us profile in pan-European media such as the Wall Street Journal Europe, and in the trade press such as Digit Magazine."
Tom Hume, Managing Director of Future Platforms, Brighton UK
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"It is vital that a public relations consultant can quickly grasp the project he is called on in order to promote it effectively with real enthusiasm to the right media targets. AMC Network did this on the Ark. Their doggedness and attention to detail were exemplary."
Simon Jenkins, Project Manager, The Ark, London and St Helens, UK