Introduction to AMC
Led by the Founder, Xavier Adam, AMC Network is a team of experienced public relations, marketing and finance professionals. Currently working predominantly in the UK, Europe, USA and the developing markets.
Offering a full range of public relations, marketing and advisory services at a pan-European and international level; with a strong focus on digital communications.
AMC Network works with some of the world´s biggest names, and smaller operators too. Examples include, MTV, News International, Endemol, United Business Media, PwC, the Danish Government, Mercedes, VW Group and Hankook.
Consultants are based in, London, Leeds, Paris, Berlin, Cologne, Geneva, Barcelona, Milan, New York, Los Angeles, Hong Kong, Delhi, Sydney and Wellington.
Recent projects have seen AMC Network active in additional territories; Japan, the Middle East, Nigeria and Algeria.
AMC Networks' consultants augment their reach via trusted partners, including The Network One, a global association of independent marketing and creative agencies.
AMC News
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Film Finance
Raise and promotion for new cinematic release.
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Brand Experience
AMC Network appointed to attract funds and liaise with investors for new multi-million pound brand experience facility on a 100 acre brownfield site.
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Hotel Technology
London based provider of in room entertainment systems, signs with AMC Network to promote its products and services in the UK and abroad.
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Foreign Owned Bank
Overseas high street bank outlines agreement with AMC Network to advise its SME clients on marketing, brand and market development.
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UK Government
This week the UK Government will announce and launch various initiatives to help SMEs and social businesses. Attracting a raft of industry support, this will be a tangible step to help grow the UK economy.
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Aston Martin
AMC Network takes a select group of clients and contacts for a spring away day. Hosted at the state of the art manufacturing facility of prestige motor manufacturer Aston Martin. Recently opened in Gaydon, Warwickshire, all Aston Martins worldwide are now produced at this facility.
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It's private
A barrage of friendly emails from lawyers, tells us the policy regarding online information and data protection is about to change. This looks like it could be a hot area for lawyers and courts.
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Can you help?
We are helping to develop a new motoring TV channel with a potential audience of up to 100 million per week. Are you interested to be involved?
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BRICs
We have a good range of clients and investments looking to expand further in the BRIC countries. If you are interested to be involved, please get in touch with us.
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Private Bank
AMC invited to talk to an audience of bankers on trends and the future of the marketing sector at a prestigious UK bank.
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AMC Accepted
AMC has been welcomed to the prestigious MIA. The UK industry association for motorsport of all levels and marques; from Formula1 down to semi-professional racing.
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Coventry University Campus
AMC has a close affiliation with the West Midlands area in the UK. As part of this, AMC has been helping to promote the new London City Campus. Well supported by the banking and industrial sectors, the campus is already proving a great success and is near full subscription for the current student in-take. AMC will be involved in a series of lectures and events at the university.
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Cleantech Connect Awards
AMC Network has been the proud sponsor of two Cleantech Connect events. Aimed at the European cleantech community, the awards are now a calendar date for the sector.
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AMC is Fourteen
Raise a glass. October celebrates fourteen years of AMC being in business. Starting with an almost exclusive Internet focus. AMC retains a strong new media base, and has in the last decade added, media, banking and motoring to its fields of expertise.
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Banking. Cleantech
AMC signs with London based investment bank on a range of projects. Launching first with a large scale cleantech initiative.
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Twit Awards are Live
AMC Network sponsors the inaugural Twit Awards. This fun event has been developed in conjunction with leading web agency, Miramedia. More here soon.
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Marketeers Appoint AMC
Three senior marketeers have come together to form a new venture and partnered with AMC Network to offer services to media and technology companies. The illustrious team, comprises a number of well known members, including the ex Marketing Director, of egg, the Internet bank now owned by Prudential.
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AMC Partners
AMC has come to an agreement with a leading Shoreditch interactive agency. Offering digital services and online public relations across Western Europe.
The AMC team will initially work for the joint entity in France, Germany and Spain. The US will be included in the arrangement at a later stage.
The stellar client list includes, premium motor manufacturer Aston Martin and many well known lifestyle brands.
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AMC Joins the IAA
AMC Network has been invited to join the IAA, the International Advertising Association.
An illustrious global network of advertisers, their agencies, and relevant service providers.
Members in the UK include, Google and Sky.
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Willkommen Munich
AMC Network has instated LTC of Munich to cover media relations in southern Germany and Austria.
Having worked with LTC previously on technology accounts. AMC is looking to increase the scope of the relationship to encompass technology, media and consumer projects.
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Sponsors of IMA Awards
Announcing our sponsorship of the IMA Awards.
The awards are now in their fourth year, and are a partnership between New Media Age and Marketing Week.
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Financial Win
Large scale digital communications strategy delivered for City firm.
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Major Channel 4 Show
Delivered communications for a cross platform television show, with a focus on digital.
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Kleinwort Benson
The second of the Entrepreneur Forum events has just been wrapped up, and was a great success. More dinners and away days are scheduled.
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European Marketing Directors' Forum
AMC Network was very pleased to be invited to present on digital marketing at this prestigious event. Held annually around the UK, the forum attracts the cream of Europe's marketing sector. Some of the organisations present included, Virgin Money and Soup.
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Danish Government Event
Denmark is one of the smaller European countries and has limited natural resources. Therefore it is important for the country to push itself strongly in the area of young enterprise and innovation. Working with the government's investment fund for promoting young enterprise, AMC Network organised an interactive gaming launch, at London's Mandarin Oriental hotel. Attending the day were media and influencers from the world of interactive and gaming. To bring the event to life and give it another dimension, on site gaming was made available for guests.
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Maybach
The London Cinnamon Club was the setting for an HSBC supported technology launch, kindly sponsored by luxury car company, Maybach. A wide crowd was drawn from the worlds of media, investment and technology.
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Kleinwort Benson
Great event sponsored by the City private bank. Dinner for 14 entrepreneurs in the setting of Queen Victoria's childhood holiday home. Next edition slated for later in the year.
Xavier Adam Blog
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Aston Martin Away Day 2012
AMC Network guests attended the company away day, this year kindly hosted by Aston Martin at their HQ in Gaydon, Warwickshire. Enthusiastic tour guide come salesman, Simon, enthused about the 5000 vehicles produced annually, the 15 000 Vantages built and sold to date, the 137 different bodywork colours specified by customers in 2011 and the 330 modifications that turn a Toyota IQ base in to an Aston Martin Cygnet city car. Guests from all over the UK, enjoyed catching up over cars, coffee and lunch.
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Going for Gold
The building sites are clearing, the transport is working and London 2012 is nearly ‘a go’. A massive new shopping centre dominates the zone between Stratford Station and the main Olympic Park. We are now dry run in to dry run territory, with less than three months to go.
The sponsors are doing their thing, and one of these, global big four accountants Deloitte, invited technology people over this week for a glass and canapes to Deloitte House. An office block come beach bar over looking the Olympic Stadium. In the spring sunshine, it is easy to imagine the soon to arrive cheering crowds to be housed over the security barriers just 500 metres away.
This is it, the Olympic Games 2012 are nearly upon us, and it looks like the UK is going to do quite a good job of putting on a show.
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Got to pick a pocket…
It is good to see Absolute with this new London oriented campaign. One of the early mover brands in the world of premium vodka around 15 years ago; only to see it’s mantle chipped away at by a raft of credible competitors over the last decade.
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Wine PLUS Beer
Outside the financial community, it would be fair to say the PLUS Market is not in common parlance. The formerly named Ofex offers a route to finance for typically smaller business. Slotting in squarely under AIM and the FTSE main market.
PLUS does however feature some company gems. Usually SMEs which are not as ubiquitous as FTSE 100 quoted stock; but play their part in contributing to the backbone of the British economy.
The often quoted big name on PLUS, is Arsenal Football Club, but other recognisable names are also present, what was formerly the Milk Marketing Board, now National Milk Records; Good Energy, a supplier of ethical energy to homes and business, winner of many green and business awards; Kent family brewer Shepherd Neame and well known English winemaker, Chapel Down, also based in Kent.
Spending a Friday afternoon out of London at Chapel Down’s estate in Tenterden, Kent, was an eye opener to another side of the UK economy. Being based in Central London it would be easy to think the modern world is all about finance, technology and services. However many other sectors continue to thrive in these straightened economic times.
Chapel Down sales are increasing year-on-year, and are up over 40% YTD.
The English wine sector is now producing over 4 million bottles a year, small in the context of the established wine growing nations, but significant enough to support a number of UK domestic vineyards.
So what next for Chapel Down, there are after all only so many vines in the UK, which is why the winemaker has cleverly moved in to the much higher volume business of beer.
Using winemaker language, Curious, as the three type beer range is humorously named, is made with fermented grapes and marketed in the natty house style; the striking bottle with all black and sharp red-stripe label. The lager, Curious Brew, is now also available on draft and receiving good customer reviews.
Moving with the times, as Chapel Down demonstrates, has continued to make it a success. We would never expect a company with such accolades as, drinks supplier to the Royal Wedding of 2011 and the London Olympics of 2012, to stand still.
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Non-Minister of Transport
That is right! London 2012 is actually looking to reduce the number of journeys Londoners take during the Olympic Games period. The public information campaign has kicked off with a heavy dose of creative. It is unmissable around London’s public transport hubs!
An influx of around 3 million visitors is expected this summer adding to an overused and outdated transport system in this European ‘mega-city’, (ie one where the usual population is in excess of 10 million). Infrastructure update work has picked up apace, and the new build looks pretty good. But will the large number of currently open construction sites be complete in just a few weeks time?
Events
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AMC Network teams up with IP experts to host a technology workshop19/06/2012, 17:30- 21:00
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The big one for all that is mobile, tech and entertainment. Usual attendance of up to 70 000 delegates.25/02/2013- 28/02/2013
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Europe's leading automotive show.01/03/2013- 15/03/2013
References
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"Since our trade sale of E*TRADE UK I've worked with a number of companies as a non-exec or adviser and have always taken to the opportunity to introduce Xavier to each company. I know how good he can be and I know what he does best, so recommending him is second nature. If I were to pick just one of his attributes, it would be his irrepressible enthusiasm. And that translates into exhaustive attention to detail, meeting and beating deadlines and it creates a positive buzz around his clients."
Julian Costley, former CEO E*TRADE, UK
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"AMC Network has been great for us: very helpful and obviously well-connected. They have put a number of media opportunities our way, giving us profile in pan-European media such as the Wall Street Journal Europe, and in the trade press such as Digit Magazine."
Tom Hume, Managing Director of Future Platforms, Brighton UK
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"It is vital that a public relations consultant can quickly grasp the project he is called on in order to promote it effectively with real enthusiasm to the right media targets. AMC Network did this on the Ark. Their doggedness and attention to detail were exemplary."
Simon Jenkins, Project Manager, The Ark, London and St Helens, UK